Institutional Data

“IPC Media produces over 85 iconic media brands, with our print brands alone reaching almost two thirds of UK women and 44% of UK men – almost 27 million UK adults – while our online brands collectively reach 20 million users every month.
IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.
Our men's portfolio (IPC Inspire) comprises a wealth of leisure brands including Country Life, Horse & Hound, Rugby World and Decanter, as well as lifestyle brands including Nuts, Mousebreaker and NME.
Our mass market women's division (IPC Connect) comprises famous women's weeklies including Look, Now, Chat and Woman; TV entertainment brands including What's on TV, TVTimes and TV & Satellite Week and, online, the goodtoknow network.
Our upmarket women's division (IPC Southbank) comprises luxury fashion brands including Marie Claire and InStyle, lifestyle brands including woman&home and essentials and home interest brands including Ideal Home, Livingetc and housetohome.”
- http://www.ipcmedia.com/

This shows how this company, and the industry in general categorises ourselves into certain target audiences. Interestingly, it categorises all men as the same demographically. It also implies that all men will buy magazines such as countrylife, rugby world, and nuts.
However, women have been seperated into the two seperate groups of "Mass Market" and "Upmarket, with magazines like look, now, and chat, for the mass market; and magazine like Ideal Home, Marie Claire, and InStyle for their Upmarket audience.
This company has a very large audience range so therefore has a lot of media power when it comes to the types of magazines we enjoy and read