Classic Rock Magazine Further Analysis

Launched: 1998
Frequency: 13 issues per year
Circulation: 62,699
Readership: 119,128
*1.9 readers per copy

Audience:
• Male 91%, with an average age of 39
• Affluent, with an average annual income of £43,811
• Readers are said to ‘Devour’ the magazine with an average of 4 hours spent reading each issue, and with 70% of People keeping them for future reference.
• Readers are actively involved in music: 7 out of 10 are involved in some sort of musical activity, 57% play the guitar, 37% see live music at least once a month, 91%of readers go at least once a year
• More than 50 % consider themselves music experts and 7% of readers are music professionals.
• Average Spend of £98 per month on music and gigs: Readers spend an average of £31 per month on CD’s, £25 on gigs/festivals, and £16 on music DVD’s


Advertising:
Ad’s significantly influence readers: 49% have a purchase as a result of reading Classic Rock, 70% have visited a company’s website and 78% have consulted the classified section.

Company’s that advertise in Classic Rock include:

• Smokehead Whiskey
• Spotify
• Amazon
• Hmv
• OCB Cigarette Paper
• Thomann
• Planet Rock Radio
• Metal Hammer
• Monitor Audio