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Tuesday, 1 February 2011

Who would be the audience for your media product?

This is an image of Myles Kennedy of the band Alter Bridge. He is an example of the type of person I expect to buy my magazine. The way he dresses and his hair would be similar to that of my target audience.

My target audience is for my magazine is aged between 21-35. This is quite a wide age group to be targeting, but I believe that people in this age group will listen to the music featured, and have many similar pass times etc. The target audience is also largely male, about 80%. This is reflected in the style of the text in my magazine.

Typically he will be found listening to his ipod, whether he's out and about with mates, or simply doing university work, or work for their job. His music tastes mainly include more successful bands, which are not necessarily mainstream such as Velvet Revolver, Alter Bridge, Foo Fighters, and The Answer, but he does enjoy discovering new unsigned bands by attending lots of local  pub/club gigs with mates. His musical tastes will also stretch to older, classic rock bands such as Led Zeppelin, Thin Lizzy, Guns n Roses, and ACDC. He will play an instrument, most probably the electric guitar, and will be in, or aspire to be in a rock band for themselves. They will be fairly well educated so will have an fair amount of disposable income for their age group. This would be spent on new CD's, guitar equipment, and clothes. They will probably take a fair amount of pride in their look, perhaps aspiring to look like their favourite musicians, so it is unlikely that they shop in big high street shops such as topman, burtons,and TKmaxx. Instead most of their clothes will be bought from small independent shops, or online. On a normal day they will simply wear jeans, perhaps skinny jeans, and a checked shirt or band t-shirt.

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